In the past, the community development and welfare activities of business houses have been focused on visible sectors like health, education, sanitation, etc. But today they have evolved. Corporates are no longer limiting their view to mainstream social issues. In this article, Dr. Nilratan Shende, GM – CSR, Allcargo Logistics, talks about the various ways in which impact of their social activities can be maximised.

In addition to working towards mitigation of complex issues like migration and livelihood for vulnerable populations in tribal areas, businesses today are also taking into consideration the carbon impact of these activities. The perspective has now broadened to not just ensuring sustainable means of earning for dependent communities, but also minimising any further damage to the environment and protecting flora and fauna in the vicinity. This approach is turning out to have much better success in terms of a social, environmental and economic impact.

One more important factor contributing to the positive impact of a business’ CSR activities is the involvement of the beneficiaries. Their participation goes a long way in making the programme sustainable in the long term.

If the project can be integrated and converged with a government scheme, the reach widens further and the CSR efforts of a business house can make a significant contribution to building and developing the nation.

It’s all about striking a balance between well thought-through initiatives, expertise to implement them and collaborating with partners and beneficiaries to make a difference to maximum lives.

You can read the full article on:
https://indiacsr.in/responsible-corporate-citizens-roots-for-greater-causes-of-earth-livelihood/