MAITREE TAKES A LEAP WITH 0.5 MILLION TREES IN 3 YEARS

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Maitree takes a leap with 0.5 million trees in 3 years and 10,000 direct beneficiaries

Sweet fruits of Maitree: befriending the environment – our environment sustainability initiative were relished at the Mango Festival held at Avvashya House, our Mumbai headquarters on 17 May. Farmers from the tribal belt of Maharashtra, in western India, sold 250 dozens of Kesar mangoes and cashew bred from the trees planted under the Maitree program.

Maitree was envisaged as a project to provide dual benefits of environment sustainability and providing livelihood to poor farmers in the project areas. In four years since the first set of trees were planted; farmers have been able to reap benefits by selling the produce in the local markets. The plantation belt is lush green with trees stretching as far as one can see.

Studies estimate that, a large tree absorbs 20.3 kgs of carbon dioxide in a year and generates enough oxygen for a family of four.